The Mail Order Business Beginners Guide from Open Mind,What You Need to Know
The Beginners guide to "Mail Order" business suggests this is not a business of itself, but is another way of DOING business. Mail Order is nothing more or less than selling a product or service via advertising and the offers you send out by mail.
Therefore, to begin and succeed in mail order business of your
own, you need just as much, and in some cases, more business than
you would need in any other mode of business.
Read this Beginners Guide article to find out more.
Remember too there are "good guys" in mail order, and there are
"bad guys", just like in any other business. So, your best bet
for a "proper start" with the greatest chance for success is
after a thorough investigation of the products being offered and
being sold; an analysis of the costs involved to get a fledging
mail order operation off the ground; and a good "sixth sense" of
what your potential customers will buy.
You'll need a great deal
of practice, and persistence as well.
The Beginners Guide suggests a little investigation on your part will show that most successful people doing business by mail are always on the alert for "new products" and they quickly add these products to their own sales inventories as they become available. This is a "must for success" rule, regardless of whether you do or don't produce your own products.
It's almost impossible to gain much success with a single
product...report, booklet, book or manual. The best way is to
search around for a number of related products, then, after
arranging "drop shipping" deals with the suppliers of the
products you want to include in your listing along with your own
self-produced product, make up a "catalog listing". It is best if
this is a single 8x11 sheet of paper, printed on both sides,
listing the titles of the reports and/or books you have
available, including your own, with a "tear off" order coupon at
Our beginners guide recommends you check out companies that offer you a variety of circulars, with an order coupon on the bottom of each circular.
The circulars are grouped according to price range and subject matter of the reports described in the circular. There is an open space on the order coupon for you to insert your name and address. After inserting your name, you can take or send the circular to the printer of your choice,and have copies printed in the quantity you need.
The next step is to insert these circulars, along with one of your own product circulars, in all your mailings. Make sure they will dropship you, keeping your customer's name confidential.
In addition, check that discounts off the retail price are available to you when you are ready to carry your own stock, and buy reports or books in quantity.
This is what the beginners guide recommends you need for a money-making" start in this business: a full page circular advertising your own product, plus another full page circular listing products or titles related to your primary offering.
Once you start receiving orders form this mailing, you must
immediately acknowledge receipt of the orders and follow up with
other offers. The "follow-up" offer is where most beginners fail.
Either they don't have follow-up materials to send or they just
don't send out these follow-up offers.
To follow-up after receiving orders from your customers, simply write a short note, thanking your customer for his patronage, and advising him when to expect to receive his order,
and then include a follow-up offer, such as the book catalog, in the mailing.
And that's how you will build your business, and attain success in mail order.
But, let's get back to the beginning of this guide and help you to learn what it takes to succeed in mail order. Don't believe those ads that tell you it doesn't take any money. First off, you are going to need envelopes: with your name and return address imprinted in the upper left corner. You'll also need a return reply envelope with your name and address on the face of the envelope with each envelope you send out. Ask your printer or office supply store to let you inspect samples.
To realize profits of any consequence, you'll need to send out at
least a thousand, preferably five thousand letters per mailing.
And back this up, you'll need a supply of envelopes for your
acknowledgement and follow-up offers. You can purchase imprinted
mailing and return reply envelopes form your local quick print
shop; but for better prices, and with the thought in mind of
keeping costs in line, it is best to shop around for the best
Generally speaking, you'll find the lowest prices offered
by those printers who do business by mail. Look for "printing by
mail" advertisements in all the mail order publications you come
across or on the internet. Contact them for a price list and a sampling of their work.
As you can see, the mail order business is very closely tied in
with the printing business. Unless you have your own printing
plant, always shop around for the best prices and keep your
"production costs" in line.
Once you've gotten your envelopes ready, and your circulars made
up, you'll need a potential customer list. Check out relevant publications or the internet for companies offering mailing lists and select one that you think will suite your business. Again, don't believe the advertisements and "free" advice that states that all you
have to do is send your materials out to a "fresh opportunity
seekers" list. We have found that the best prospects are those
people who have purchased similar or related items.
When selecting a supplier to work with in the mail order
business, always be sure they are quick to fill orders. Customer
complaints are the last thing you want, and poor service leads to
a dissatisfied and lost customers. Always be sure your supplier
"protects" your customer list, and always make sure he goes that
"extra mile" to work with you, and not just for his own profits.
This is the kind of service you want from your supplier.
Finally, you'll need to consider advertising the different
offerings you have for sale. We suggest that you start small with
a few experimental ads in your local paper or shopping news. Then
you can move on to the bigger publications.
We trust you will find this beginners guide to mail order business useful.
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